Trade marks in the European Union
Where to register
If you trade in one country of the European Union you can register your trade mark at a national office and get protection for your brand and all the value it entails where you need it.
If you do business in more than one EU country, a Community trade mark (CTM) offers you protection throughout the EU. CTMs are registered here at the Office for Harmonization in the Internal Market (OHIM). A CTM gives the owner protection for all EU Member States in one single registration. The CTM is an all-or-nothing deal: either you get it for all Member States or you do not get a CTM at all.
An online CTM application costs €900 and is filed in just one language. When we receive your application we check it and process it. Once registered, your CTM can be renewed indefinitely every ten years.
National and EU systems have not been conceived to compete against each other. On the contrary, they complete and complement each other.
Links or "bridges" between them exist. Spot them throughout this site as they can prove useful to your brand strategy.
They are signalled with the following sign:
Benefits of registering a trade mark
- Protects your brand value
- Builds an asset
- Defends against rival marks
- Defines your rights
- Prevents counterfeiting and fraud
Benefits of registering a Community trade mark
- A single registration, filed online, in one language, is valid in all EU Member States
- The CTM grants its owner an exclusive right in all current and future Member States of the European Union at a reasonable cost
- You can enforce your trade mark in a market of almost 500 million consumers
International trade mark registration
If you have already applied for, or registered, your trade mark in another part of the world, you can obtain a CTM, when making an 'international registration (IR)', by designating the EU on the application form. You can do this using what is known as the Madrid Protocol for the international registration of marks. The Madrid Protocol is a treaty administered by the International Bureau of the World Intellectual Property Organization (WIPO) in Geneva.
For more information about this procedure please read the following FAQs:
Before applying we look at the markets we would like to enter - we started with a Dutch trade mark registration and we now have seven Community trade marks.
Based in Hungary, we sell all over the world, so it was important to get protection within the EU - applying for a Community trade mark is the fastest and most cost effective way.
CO2Logic is based in Brussels, but we are active internationally, which is why we see the benefits of having a Community trade mark for all EU countries.
Our products are a feeder business from IKEA so our market is where IKEA has its market. IKEA operates in all European countries, so for us, the Community trade mark was a natural choice!
You apply once and it covers you all across the European territory, which is fantastic!