Design generates value
In the European Union today there are around 460 000 design professionals generating €36 billion turnover. Great design is a prerequisite for success if European companies want to become truly competitive worldwide.
For 30 years now we have protected each product we introduce into the market as a registered Community design and sometimes also as a patent or utility model.
Design protection is essential for us because we can prove our originality to our clients when we sell our own innovations and it is also important in the case of copying.
Design: a driver of innovation and a factor in competition
Design plays a key role in the competiveness of businesses and acts as a driver of innovation. It is estimated that companies with a strong awareness of design out-perform others. For every €100 spent on design, turnover increases by €225.
Superb technical innovation and great design are symbiotic. You need both to create a classic.
Designs incorporate complex ideas, every symbol of every written language appears here.
The value of design is an auditable company asset. You can sell, license and build up your design portfolio.
The design challenge: find a new Bauhaus.
European policies recognise the importance of design and support businesses in creating design innovation strategies. The European Union's Innovation Initiative and the Innovation Union 2020 focus on the value of design. There are several projects that support entrepreneurs and designers.
Protect your design: register it
Great design needs protection and a means of developing its value. A design creates a marketable asset and protects you against copying and counterfeiting. The fact that you are reading this message on this website means that you're already ahead of the competition — many companies in Europe undervalue design, and those that understand its importance are more likely to succeed.
Enterprise Europe Network can help you work out how to protect and make the most of your business's design and innovation. To learn more about the EU's policies for encouraging design in your business consult the European Design Innovation Summit .
Benefits of registration
- Protect the appearance of your products against copying and infringement
- Build an asset
- Create a portfolio of designs and other IP rights
- Define your rights
- Prevent counterfeiting and fraud
Value - Koziol
Value - Creadesign