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Protect your trade marks and designs in the European Union

Protect your intellectual property in the European Union


European Union trade mark regulation

Regulation (EU) No 2015/2424 of the European Parliament and the Council amending the Community trade mark regulation has been published in the Official Journal of the European Union. The Amending Regulation will enter into force on 23 March 2016. From that day, the Office will be called the European Union Intellectual Property Office (EUIPO) and the Community trade mark will be called the European Union trade mark. More information

Intellectual Property

The concept behind intellectual property (IP) is straightforward and has been with us for a long time. Wherever we go, we are surrounded by intellectual property.

Mere thoughts and ideas do not qualify; intellectual property defines and protects human innovations and creations

  • Designs specify how products look
  • Trade marks signal the origin of products to consumers
  • Copyright relates to artistic creations, such as books, music, paintings, sculptures and films
  • Patents protect technical inventions in all fields of technology

Intellectual property rewards innovators and enables everyone to benefit from their achievements.

When it comes to protection, the onus is on you. Often we give our intellectual property away; we allow it to enter the public domain. But occasionally we hit upon something special - we have a eureka moment. The more of these you can identify and protect, the more value you can add.

Eureka moments

Archimedes of Syracuse
Dominigo Fetti 'Archimedes Thoughtful´; 1620

Archimedes of Syracuse thinking in his desk

The first eureka moment occurred in Archimedes' bath in the 3rd century BC. However, like all scientific or mathematical theories, the principle that a floating object displaces its own weight of water cannot be patented.
Patent protection is reserved for new inventions that can be used.

First designs

Design of Acheulean Hand Axe from Hampshire, United Kingdom

Design of Acheulean hand axe, Hampshire, UK, c. 500 000 BC.

Designers have been at work for a long time.

Page last updated 08-01-2016