With industrialisation, improved communications and the creation of global markets, today's trade marks were born in the nineteenth century. Intellectual property law was formalised: trade marks, designs, patents and copyright provided different exclusive rights for distinct types of innovation.
Early trade marks
Bass Pale Ale
La Rioja Alta
Countries created their own trade mark registration offices, recognising that trade mark law and registers would facilitate trade by defining rights, limiting monopolies and clarifying the boundaries between marks.
The new trade mark registers were designed to enhance business confidence and provide businesses with a fast and efficient way of resolving disputes. Trade mark registration was not mandatory (and still isn't), but for companies who wanted to expand, a registered trade mark became an indispensable way of guaranteeing quality and building brands.
Trade marks became works of art.
Registered trade marks identify you to your customers, protect you against unfair competition and turn your brand into an asset. It's never been easier to get trade mark protection than today.
Everything created by the UAL students is IP. It is essential for their start-ups to think already in the very beginning about creating real assets which other people will recognise as an asset of the business, especially when looking for venture capital.
We want to reach the future through innovation. New solutions for new problems - new needs of the market.
Hispanitas was one of the first companies to register its Community trade mark, in 1996, and we currently have some 450 registered Community designs.
We have built up a reputation for being very good at what we are doing, so for us it is massively important also to protect our own brand!