When choosing a mark, remember that you will be living together for a long time and that your brand will grow over time. Choose carefully, because a trade mark is the legal embodiment of everything your brand stands for.
Great brands start small. If you've got an idea and you're serious about a business, you need a plan. You also need a trade mark and should think about ways to protect and capitalise on your innovations.
Trade marks multitask
It takes genius, faith and perseverance to create a brand
All the value of a brand – its philosophy, its values, its know-how, its staff, its products, its intangible assets – is encapsulated in one symbol: its trade mark.
Trade marks capture the essence of brands and the energy, investment and know-how that goes into them. If you're serious about your brand, you must develop your own trade mark.
They said: why didn't anyone do this before?: just go – go for it!
When we started out we felt that it was a big product! It should be in shops at an affordable price so that the young generation could start playing it and start inventing a new language!
We set up CO2Logic in 2006 and specialise in calculating, reducing and offsetting CO2. We registered our trade mark through a contact for all the EU countries, which we found to be good value for money.